Blog Post

Government Goes Digital: Content Strategy and Citizen Engagement

Government entities are increasingly developing and executing a digital content strategy to drive citizen engagement
January 20, 2016
Government Goes Digital
Whether you work for a big city or a small town, your citizens are online – a lot.
A 2014 Pew Research study found that more than half of all online adults 65 and older use Facebook. As for Millennials, they spend almost an hour a day on Facebook on mobile devices. In addition to that, Facebook drives nearly 25 percent of Internet traffic. And that’s just one social network of many.
To get your audience to pay attention – and engage – organizations must produce and publish quality content.
Learn more about the essentials of content marketing strategy, find out what’s next with new social channels, and discover digital tools to streamline your content development and execution.

Guide

Government Goes Digital 

Tools and content strategy ideas to engage citizens

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