Blog Post

You're Running Out of Time to Make Your Website Mobile-Friendly

Google's algorithm updates are set to majorly impact websites that aren't optimized for mobile devices.
April 8, 2015
Google recently announced that its mobile algorithms will change significantly on April 21. It says ranking changes will only affect searches that are conducted on a mobile device. The changes in the search results pages will be massive – bigger than its other recent algorithm updates.
To put it in plain English: If a website is not mobile-friendly its search rankings are going to tank, specifically when people search for your organization on their mobile device (phone/tablet). 
Mobile traffic is currently about 25 – 30 percent of all web traffic (and growing), so the change in Google’s algorithm could have a pretty dramatic impact on your website traffic and conversions.
Here’s how to prepare…
Run a mobile compatibility check on your website to ensure it is optimized for mobile visitors. Google offers a free tool to run a check. If your site isn’t mobile-friendly, make the conversion to mobile-friendly coding a priority.
Even if your mobile-compatibility check comes back positive, there are still two simple improvements you can make to ensure that you are providing the best experience for your mobile visitors:
  • Make sure the font styles are legible on a small screen. This can be fixed with a simple increase in the font size.
  • Add spacing between your links. Most users on their phones hit links using their thumb, so it’s important you allow ample space between the links.

That’s it!

New Ad Campaign Asks Coloradans “Are You Ready to Rise?”

 Blog  Industry  | No Comments

A skilled workforce is a key to a strong economy. Yet, as the research shows, the lack of qualified talent in Colorado is inhibiting business growth.  The pandemic has further…

Perpetual Movements: 10 steps to drive change for good

 Blog  | No Comments

Change is hard. It’s even more challenging to sustain and build on positive change over time.  These 10 steps offer a roadmap for creating and maintaining Perpetual Movements that drive change for good.

Why local governments should engage youth around digital campfires

 Blog  | No Comments

In 2020, as concerns about the COVID-19 pandemic rippled worldwide, youth audiences turned to digital campfire platforms.