Blog Post

Why I Comment on Political Stuff When it Comes to Latinos

September 16, 2014
The Latino vote is a hot topic in this year’s Colorado elections.  Latino voters in the state represent about 14 percent of the electorate. That is almost three times the share of Latino voters in the other eight states facing tight U.S. Senate campaigns and almost double the national average, according to the Pew Research Center.
(A total 21 percent of the state population is of Hispanic origin but Latinos here are less likely to be registered to vote than non-Hispanics.)
The rise of Hispanic voters has made courting them more relevant than ever, especially in competitive races such the sixth congressional district, where I live.
Just last week, Telemundo Denver and FOX News included comments of yours truly on two news stories. The Telemundo piece (en español with answers from most of the candidates in English) focused on candidates’ varying degrees of knowledge about the number of undocumented immigrants living in the state. The FOX News article was about District 6, immigration and U.S. Rep. Mike Coffman’s Spanish.
I do not claim to be a political pundit.  When I share an opinion, I do it from the communications perspective, trying to analyze the impact on the strategies used to convey messages for all types of organizations.  (That was more evident in my quotes in a recent CPR story on a similar issue.)
Over the years, SE2 has largely transitioned away from political and campaign work. But because we work in the niche of communications around public policy and issues, we follow politics and analyze what works and what best practices are applicable to our clients.
Next month, Univision will host a debate, all in Spanish, between Coffman and challenger Andrew Romanoff. I can’t wait to see such showdown en español and will be happy to share my thoughts here.
Hick in Spanish
Tu Voz, Tu Voto

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