Blog Post

A Two Minute Tutorial on Medicaid

November 2, 2013

For groups working on health care in Colorado, few issues are garnering more attention during this year’s legislative session than expanding Medicaid.
Spurred by the Affordable Care Act, Colorado’s proposed expansion would mean that more than 160,000 Coloradans would gain access to health coverage.
Colorado’s legislature is full of citizens who care about their communities, but aren’t necessarily health care experts. So, SE2 developed two videos (including the one below) on behalf of the Colorado Hospital Association to help to explain what Medicaid is and why expanding it is important to Colorado families.

SE2 worked with illustrator Scott Brooks and animator James Duree to develop characters who could explain why Medicaid matters to Colorado families. By using custom illustrations, a snappy soundtrack and a clear and concise script, we were able to develop a unique and engaging tutorial on Medicaid.

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